Primary text · Meta headline · CTA

Primary Text System

See the real source ads, the reusable patterns taken from them, our house-written drafts and the direct comparison between the two. This is the only campaign-copy engine; source evidence and our wording remain deliberately separate.

Internal testing · review in progress

Current mode: source-modelled controlled adaptation. We preserve an existing ad concept and lightly adapt it for the gym, location, audience and exact offer. New concepts, promises and claims are blocked at this phase. The house copy is not yet approved; browsing and rebuilding makes 0 LLM calls and costs $0.

Exact Copy From Real Ads

These are unedited source ads selected from the Swipe File. They show the real wording, formatting, headline and CTA that informed each pattern. Repetition is evidence of a reusable construction, not proof of performance.

Copy template

Loading selected source ads…

Lineage matters: template structures come from repeated source patterns; many hooks, angles and connecting sentences are house-written abstractions and remain under review.

Source vs Our Draft

wording review · not performance proof

Choose “Compare with our draft” on any real example. The exact source stays on the left; the corresponding house-written template stays on the right so weak, generic or missing copy is obvious.

Choose a real source example to begin the comparison.

Copy Output Browser

Review complete Primary Text, Meta headline and CTA outputs. The filters can show one campaign setup or every gym, offer and audience combination.

0 LLM calls · $0

Gym Offer Audience Copy template What to review

Main ad, core variants, then other templates

The Main Local Offer Ad is the broad default. Offer-led is always available. The complete Women/Men “We’re looking for” construction appears only for eligible 21/28-day programmes and aligns with the Recruitment Poster. The remaining cards are additional source-backed templates.

Core Campaign Copy Templates

building outputs

Start here. The Core Library shows the saved Core 10 and one offer-led direct ad for every offer. Eligible 21/28-day programmes also show complete Women and Men recruitment ads: audience, transformation message, exact programme, “Here’s what you’ll get” and Learn More.

Building every deterministic draft…

Page 1 of 1

Campaign facts + choices

offer stays exact

Draft campaign copy package

waiting

Select a template

Primary Text · exact offer headline · Learn More

House-written draft · verified facts

Loading the copy system…

Meta headline

—

Native Meta CTALearn More

Reusable Component Library

Structures and components abstracted from the source research. Origin labels distinguish observed phrases and system rules from our own wording.

Template Coverage Matrix

loading source coverage

One gym creates a candidate. The same underlying construction across two or more independent gyms is eligible to become a reusable concept. Duplicate runs from one gym do not increase the threshold.

Approved and curated templates

Unmatched candidate families

Checking the current Swipe File…

Source Ad Anatomy

Swipe evidence → reusable mechanics

Open a source ad to see its hook stack, angle stack, body blocks, template fit and copy-to-image conflicts.